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When Visitors Don’t Read: A Double Check in Typography

When Visitors Don’t Read: A Double Check in Typography

by nicoleschmied

Remember the dreaded group work while you were in school? Ugh. Me too. But after moonlighting as a Marketing Professor, I figured out why instructors use it. Students don’t read. They skim. And they don’t even skim well. Put them in a group together and they’ll...
How to Create a Facebook Lookalike Audience in 5 Minutes (or Less)

How to Create a Facebook Lookalike Audience in 5 Minutes (or Less)

by nicoleschmied

Use these Screenshots to Build Custom and Lookalike Audiences One of the most-targeted, low-risk marketing activities out there these days, is Facebook Lookalike Audiences. But if you’re like most people, hearing about social media advertising leaves you with...

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