Remember the dreaded group work while you were in school? Ugh. Me too. But after moonlighting as a Marketing Professor, I figured out why instructors use it. Students don’t read. They skim. And they don’t even skim well. Put them in a group together and they’ll...
Use these Screenshots to Build Custom and Lookalike Audiences One of the most-targeted, low-risk marketing activities out there these days, is Facebook Lookalike Audiences. But if you’re like most people, hearing about social media advertising leaves you with...
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