Money & marketing Recipes
Bite-size ideas to take your money or your marketing from ugh to aha!
How to Create a Facebook Lookalike Audience in 5 Minutes (or Less)
Use these Screenshots to Build Custom and Lookalike Audiences One of the most-targeted, low-risk marketing activities out there these days, is Facebook Lookalike Audiences. But if you’re like most people, hearing about social media advertising leaves you with...
Win Customers With These Exact Images On Your Website (& Social Media)
Want to know where your competitors drop the marketing ball? As humans, we like lots of things. Clothes, sports, cars, jewelry, food, toys and vacations. But nothing gets our attention the way a happy, fulfilled person (or groups) of people do. So yes, for starters I...
16 Social Media Posts You Can Repeat Next Month
Like a deer in the hi-beams of an 18-wheeler, there you are frozen with a blinking cursor. You've been here before. You need to make a social media post, but your mind goes blank. What am I supposed to post? What do my followers want to hear? How can my post be...
How To Rank Higher in Google So Local People Can Find You
Looking for a few solid, must-do steps to build traffic, attract customers, and rank higher in Google? Something with concrete examples (hello, screenshots!) so you know how to do it yourself? Well, friend. You found it. Your business can earn standout status with...
The 5 TED Talks for Everyone in Small Business
Some bite-sized audio inspiration. Running a business can often make you feel like you’re on top of the world or buried under it. If only you could carry that on-top-of-the-world feeling of motivation in your pocket. You could pull it out anytime you’re feeling stuck....
3 Old School Tools That Save Time on Social Media
3 Old-School Tools to Save Time on Social Media There's a good chance these social media hacks are gonna age me like wrinkle cream in my bathroom vanity. But I'm gonna go for it anyway because they legit work for me! I love gadgets (and pushing a few buttons),...
4 Ways Your Website Is Broken (and How To Fix Them in Minutes)
Get 30 & 60-Minute Fixes to Your Website Woes Working on your website? Take a break and picture your filing cabinet. There are drawers and files. Maybe you have a lock and a key. Your files (or most of them) have a label or title on it with documents crammed...
12 Step Social Media Plan That Works!
Social Media Marketing Strategy Have you seen the TV show, The Biggest Loser? It's an American competition reality show on NBC. The show features overweight contestants competing to win a cash prize by losing the highest percentage of weight. The show offers radical,...
Social Media Marketing What Is it & How To Use It
I’ll try to keep my marketing geek contained. Social media marketing is a form of marketing where you can create and share content or offers on social media networks. And unlike traditional marketing such as snail-mail postcards, giant billboards, or TV commercials,...
Hi there! Nicole Schmied here.
(Here’s my bio. It’s written in 3rd person – because that’s how all the cool kids write them.)
Serial entrepreneur and digital marketer, Nicole Schmied has attracted customers to Fortune 500 companies, nonprofits, and small businesses for almost two decades. Founder of SmartCookie Media and Partner in Events That Don’t Suck, she provides web, social media marketing, and event strategies with humor, persuasiveness, and profitability.
She’s a Friends sitcom fan who has moonlighted as a marketing professor with Trinity Christian College. Her marketing talents started at a young age, (her first lemonade stand even had a snowcone offering!)
Raised by a single dad running his own business, Nicole found herself playing office manager, soaking up lessons, and getting countless papercuts. She helped shape some of her dad’s biggest business goals and helped him navigate new technologies. Her management experiences now include software products, as well as construction and financial services in and around over Chicagoland and the Greater Midwest.
But don’t let her fool you, Nicole’s not limited to marketing and quotable 90’s sitcoms; she was the accidental, first place winner at a Lake County Fair Tractor Pull at age 9. (And to her knowledge she remains the only accidental winner since.)
When you can find her sitting still (sort of), she’s often found listening to a podcast while working on home design projects with her husband, Kyle and her newest love — one-year-old son, Luke.