Build your
personal brand
in 30 minutes a month
Offering end-to-end podcast production with
content repurposing strategies for B2B marketers, founders, and startups.
Build your
personal brand
in minutes a month
Offering end-to-end podcast production + repurposing strategies for B2B marketers, founders, and startups.
Build your
personal brand
in minutes a month
Offering end-to-end podcast production + repurposing strategies for B2B marketers, founders, and startups.
what if you could build your authority
in Fewer minutes a month?
Not by writing a book. Not by sending countless messages in the DMs.
Instead, leverage stories only you and your guests can tell during a 30-minute call. We’ll help you create high-quality episodes that you (and your guests) can repurpose across all of your channels. (Even if you’ve never interviewed someone.)
WHY POdcasting? why now?
podcasts are now a top channel for business decision-makers (and it’s only growing)
Some 44% of C-suite executives, VPs and department heads who know about podcasts listen to them, according to LinkedIn (and 79% of the US population knows about podcasts). Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen.
Podcasts have a lot of upside for B2B marketers. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. This is also the perfect medium for repurposing blog posts, white papers, surveys, interviews with experts, or executives, new product developments and other material. Because most people discover podcasts via social media, it’s easy to work it into your social media strategy too.
of listeners are college educated and make 75K+ /year
%
are decisions makers who listen for business-related content
U.S. households listen to business podcasts
Three Steps to Build Your Authority
We don’t just like producing podcasts.
We love producing assets that grow your business + your influence.
〉100% entrepreneur team! That’s right every member of the SmartCookie team has owned a business (or two), which means: we understand entrepreneurs in a way no other agency can.
〉When you have questions, we often send video answers in response.
〉We’ve logged 1000’s of hours supporting B2B marketers and other go-getters in the US, Canada, and Australia.
〉Want to see how we can help you? Schedule a call to learn more.
podcast production for ambitious brands:
choose a plan
Share stories you can repurpose to sell across all of your channels (without breaking a sweat.)
Host Your Own Podcast
End-to-End Audio ProductionEnd-to-End Service
- Professional editing and clean-up for content and structure
- Your SmartCookie producer helps to schedule your guests
- Your producer creates a prep sheet or intro scripts (complete with interview questions)
- You interview your guest
- Your producer transcribes the recording and compiles a draft edit
- You record your scripts
- Audiograms for you to use on social
- Write your title, description, and show notes
- Publish episodes (Amazon, Apple Podcasts, Google, iHeart, Spotify)
- 10 OR 20-episode seasons, available
Video Podcast
Audio + Video ProductionVideo Podcast (YouTube)
- Everything from our end-to-end service
- Full episode transcript for accessibility and SEO
- Video snippets + audiograms for social
- Longform video for YouTube
- Story Coaching
- Launch Management
- Guest Management
Video Podcast + Growth
Production + Ads ManagementVideo + Promotion
- Everything from our end-to-end and video podcast plans
- Advertising Management
- All handled for you
- Additional budget based on platform
