Money & marketing Recipes

Bite-size ideas to take your money or your marketing from ugh to aha!

How I Found $4500 on the Curb

How I Found $4500 on the Curb

Curbside pick-up and delivery is the must-do shopping experience for some of us at the moment. But have you considered how much money using an app for pickup is saving your family? Here’s how I found $4500+ over the last three years using Target pickup and how it...

VIDEO: Boost Your Credit Score (in 90 seconds)

VIDEO: Boost Your Credit Score (in 90 seconds)

Thinking about refinancing your home or auto loan while you wait out COVID-19? Interest rates are back at an all-time historic low…a silver lining for borrowers in the ugly COVID cloud. One of the most important steps to refinancing (pregaming, if you will), is making...

VIDEO: Stitch Fix for Savings

VIDEO: Stitch Fix for Savings

My favorite SmartCookie money hack? Spend it! Wait…what? How many of you have clothes in your closet that still have the tags on them? Or clothes that you wore even though they weren’t flattering, just because it was easier to just keep them than to make a return. Add...

4 Secrets To Smarter Social Media Posts

4 Secrets To Smarter Social Media Posts

Last week, my client handed me a deposit for her new website and branding strategy. And as we sat down to lunch, she asked me, "do you feel my current marketing is all over the place?" Wincing inside, I said, "I do. But in a few short weeks, you'll have a handle on...

How One Introduction Can Make You More Dough

How One Introduction Can Make You More Dough

Remember, bread? Remember, breadmakers? It was the mid-90’s when they shot to popularity. I remember when a friend’s mom got hers. While I don’t remember eating a slice, I did learn how and when to introduce a product. If you’re looking to improve your bottom line and...

When Visitors Don’t Read: A Double Check in Typography

When Visitors Don’t Read: A Double Check in Typography

Remember the dreaded group work while you were in school? Ugh. Me too. But after moonlighting as a Marketing Professor, I figured out why instructors use it. Students don’t read. They skim. And they don’t even skim well. Put them in a group together and they’ll...

Hi there! Nicole Schmied here.

(Here’s my bio. It’s written in 3rd person – because that’s how all the cool kids write them.) 

Serial entrepreneur and digital marketer, Nicole Schmied has attracted customers to Fortune 500 companies, nonprofits, and small businesses for almost two decades. Founder of SmartCookie Media and Partner in Events That Don’t Suck, she provides web, social media marketing, and event strategies with humor, persuasiveness, and profitability.

She’s a Friends sitcom fan who has moonlighted as a marketing professor with Trinity Christian College. Her marketing talents started at a young age, (her first lemonade stand even had a snowcone offering!)

Raised by a single dad running his own business, Nicole found herself playing office manager, soaking up lessons, and getting countless papercuts. She helped shape some of her dad’s biggest business goals and helped him navigate new technologies. Her management experiences now include software products, as well as construction and financial services in and around over Chicagoland and the Greater Midwest. 

But don’t let her fool you, Nicole’s not limited to marketing and quotable 90’s sitcoms; she was the accidental, first place winner at a Lake County Fair Tractor Pull at age 9. (And to her knowledge she remains the only accidental winner since.) 

When you can find her sitting still (sort of), she’s often found listening to a podcast while working on home design projects with her husband, Kyle and her newest love — one-year-old son, Luke.