Blog & marketing Recipes

Take your small-to-medium business from ugh to aha! 

29 New Tools for Small, Busy Teams

29 New Tools for Small, Busy Teams

I have a hard time sitting still. My to-do list never seems to be a ta-da-done list. Which means I'm forever testing tools, apps, and resources that help me do everything – faster. And for good reason. I love what I do. I want to do more of it. Here are 29 tools that...

4 Secrets To Smarter Social Media Posts

4 Secrets To Smarter Social Media Posts

Last week, my client handed me a deposit for her new website and branding strategy. And as we sat down to lunch, she asked me, "do you feel my current marketing is all over the place?" Wincing inside, I said, "I do. But in a few short weeks, you'll have a handle on...

How We Reduced Our Spending by $35,736 in One Year

How We Reduced Our Spending by $35,736 in One Year

Being upside down on two houses is daunting. If you're an entrepreneur or a side hustler, looming financial burdens can really mess with your plans. They'll stop you from launching products, making investments, or (finally) quitting your day job. Whatever reason you...

How One Introduction Can Make You More Dough

How One Introduction Can Make You More Dough

Remember, bread? Remember, breadmakers? It was the mid-90’s when they shot to popularity. I remember when a friend’s mom got hers. While I don’t remember eating a slice, I did learn how and when to introduce a product. If you’re looking to improve your bottom line and...

When Visitors Don’t Read: A Double Check in Typography

When Visitors Don’t Read: A Double Check in Typography

Remember the dreaded group work while you were in school? Ugh. Me too. But after moonlighting as a Marketing Professor, I figured out why instructors use it. Students don’t read. They skim. And they don’t even skim well. Put them in a group together and they’ll...

16 Social Media Posts You Can Repeat Next Month

16 Social Media Posts You Can Repeat Next Month

Like a deer in the hi-beams of an 18-wheeler, there you are frozen with a blinking cursor. You've been here before. You need to make a social media post, but your mind goes blank.  What am I supposed to post? What do my followers want to hear? How can my post be...

Hi there! Nicole Schmied here.

(Here’s my bio. It’s written in 3rd person – because that’s how all the cool kids write them.) 

Serial entrepreneur and digital marketer, Nicole Schmied has attracted customers to Fortune 500 companies, nonprofits, and small businesses for almost two decades. Founder of SmartCookie Media and Partner in Events That Don’t Suck, she provides web, social media marketing, and event strategies with humor, persuasiveness, and profitability.

She’s a Friends sitcom fan who has moonlighted as a marketing professor with Trinity Christian College. Her marketing talents started at a young age, (her first lemonade stand even had a snowcone offering!)

Raised by a single dad running his own business, Nicole found herself playing office manager, soaking up lessons, and getting countless papercuts. She helped shape some of her dad’s biggest business goals and helped him navigate new technologies. Her management experiences now include software products, as well as construction and financial services in and around over Chicagoland and the Greater Midwest. 

But don’t let her fool you, Nicole’s not limited to marketing and quotable 90’s sitcoms; she was the accidental, first place winner at a Lake County Fair Tractor Pull at age 9. (And to her knowledge she remains the only accidental winner since.) 

When you can find her sitting still (sort of), she’s often found listening to a podcast while working on home design projects with her husband, Kyle and her newest love — one-year-old son, Luke.