Ever wonder how the experts got started with how-to videos (and how the heck do they make them look so easy?) What if it all started with the word, “no.”

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Meet Ali Schwanke. Ali is the founder of Simple Strat and the co-host of HubSpot Hacks, the unofficial YouTube channel for HubSpot tutorials with over one million views and more than 15,000 subscribers. Ali is known for her no-BS approach and she shares with us real-life obstacles (and how to overcome them), why those how-to videos look so darn easy, and what it’s like to have your biggest content success start from a client saying, “no.”

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