by nicoleschmied | Marketing
I have a hard time sitting still. My to-do list never seems to be a ta-da-done list. This means I’m forever testing tools, apps, and resources that help me do everything – faster. And for good reason. I love what I do. I want to do more of it. Here are 29 tools...
by nicoleschmied | Marketing
Last week, my client handed me a deposit for her new website and branding strategy. And as we sat down to lunch, she asked me, “do you feel my current marketing is all over the place?” Wincing inside, I said, “I do. But in a few short weeks,...
by nicoleschmied | Marketing
Remember the dreaded group work while you were in school? Ugh. Me too. But after moonlighting as a Marketing Professor, I figured out why instructors use it. Students don’t read. They skim. And they don’t even skim well. Put them in a group together and they’ll...
by nicoleschmied | Marketing
Use these Screenshots to Build Custom and Lookalike Audiences One of the most-targeted, low-risk marketing activities out there these days, is Facebook Lookalike Audiences. But if you’re like most people, hearing about social media advertising leaves you with...
by nicoleschmied | Marketing
Want to know where your competitors drop the marketing ball? As humans, we like lots of things. Clothes, sports, cars, jewelry, food, toys and vacations. But nothing gets our attention the way a happy, fulfilled person (or groups) of people do. So yes, for starters I...
by nicoleschmied | Marketing
Like a deer in the hi-beams of an 18-wheeler, there you are frozen with a blinking cursor. You’ve been here before. You need to make a social media post, but your mind goes blank. What am I supposed to post? What do my followers want to hear? How can my post be...
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